Amul, short for Anand Milk Union Limited, is an Indian dairy cooperative founded in 1946 and based in Anand, Gujarat. It is managed by the Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by 36 lakh (3.6 million) milk producers in Gujarat. Amul has been instrumental in India’s White Revolution, which transformed India from a milk-deficient nation to the world’s largest milk producer.
Amul entered the ice cream market in 1996, and since then, it has become a significant player in the industry. Here's an in-depth look at their ice cream business:
Product Range:
Flavors: Amul offers a wide variety of flavors, including traditional favorites like Vanilla, Chocolate, and Strawberry, as well as innovative options such as Paan, Rajbhog, and Shahi Anjir.
Formats: The product line includes cups, cones, sticks, tubs, and family packs, catering to various consumer preferences and occasions.
Specialty Products: Amul also offers sugar-free options for health-conscious consumers, alongside premium ice cream ranges that include exotic flavors and higher cream content.
Quality and Ingredients:
Amul ice creams are known for their quality, using fresh milk and cream sourced from their vast network of dairy farmers. This ensures the freshness and purity of their products.
They use natural flavors and ingredients, avoiding artificial additives, which aligns with their commitment to providing wholesome and nutritious products.
Innovation:
Amul continuously innovates its product offerings to cater to evolving consumer preferences. This includes launching seasonal flavors, and limited edition products, and exploring new segments like frozen yogurt and dairy-free options.
