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Amul's Ice Cream Business
Amul entered the ice cream market in 1996, and since then, it has become a significant player in the industry. Here's an in-depth look at their ice cream business:- Product Range:
- Flavors: Amul offers a wide variety of flavors, including traditional favorites like Vanilla, Chocolate, and Strawberry, as well as innovative options such as Paan, Rajbhog, and Shahi Anjir.
- Formats: The product line includes cups, cones, sticks, tubs, and family packs, catering to various consumer preferences and occasions.
- Specialty Products: Amul also offers sugar-free options for health-conscious consumers, alongside premium ice cream ranges that include exotic flavors and higher cream content.
- Quality and Ingredients:
- Amul ice creams are known for their quality, using fresh milk and cream sourced from their vast network of dairy farmers. This ensures the freshness and purity of their products.
- They use natural flavors and ingredients, avoiding artificial additives, which aligns with their commitment to providing wholesome and nutritious products.
- Innovation:
- Amul continuously innovates its product offerings to cater to evolving consumer preferences. This includes launching seasonal flavors, and limited edition products, and exploring new segments like frozen yogurt and dairy-free options.